Who we are

The Kite Factory is an independent media agency that gives brands the best in Heart, Art, and Science to craft creative media ideas that deliver. With a rich heritage in measurement, TKF combines data-driven insights and craft planning to deliver media effectiveness that drives measurable growth for clients like David Lloyd, WaterAid, M&G Wealth, Lovehoney, White Claw, Triodos Bank, and Skin+Me, to name but a few.

We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.

We’re a dynamic team of creative visionaries, professional achievers, and data enthusiasts, all driven by a passion for delivering tangible results. Now with over 100 media specialists, The Kite Factory has experienced remarkable growth over the past five years. We've celebrated multiple new business and award-winning campaigns, earning the prestigious title of Campaign’s Independent Agency of the Year in 2023. Our workplace culture shines as we proudly rank among The Sunday Times’ Best Places to Work 2025. We are also an IPA Effectiveness Accredited agency, highlighting our commitment to effectiveness and how we embed Ideas That Deliver in our agency culture.

The Strategy Team within The Kite Factory

At TKF, the Strategy team are brought in whenever our skills and thinking are required, most often complementing the work of the Client Services team. We serve the following five functions:

1. Client Strategy: Ensuring all our clients have a clear strategy and appropriate support in broader strategic thinking to help drive their business forward. You will have a set patch of clients you are responsible for to ensure consistency of thinking.
2. New Business: We shape the strategic thinking in pitches and lead the process in collaboration with the Client Service lead.
3. Agency Intelligence: Helping everyone stay smart, staying close to new industry research and disseminating relevant findings to colleagues and clients alike. We help champion our effectiveness culture, as well as implementing our planning process /FlightPath throughout the agency.
4. Marketing: Helping publicise the agency, be that contributing to agency PR, writing for white papers, helping create content for our marketing events, plus helping write award papers, showcasing the best of what the agency has to offer.
5. Consultancy: A significant area of growth for our agency. We are responsible for delivering strategic consultancy projects to help clients make the most of their marketing, galvanize internal stakeholders, and leverage every available touchpoint for maximum success.

It wouldn’t be 2025 without a reference to A.I.: The key focus for the Strategy Team in this space is to be comfortable with A.I. and using it as part of their day-to-day approach, to help us unlock stronger insights and create better thinking. This means honing our skills in prompt design to get the best iterated outputs from LLMs.

The Strategy Director Role

As a Strategy Director, you are a critical component in the agency’s relationship with our clients. You have the experience and confidence to sit with senior clients, understand their frustrations and their ambitions, and then translate that into actionable solutions in media. You are inquisitive and use that curiosity to uncover exciting insights that help you shape powerful strategies for clients. An excellent communicator, you can convey your ideas verbally and in writing and can take the lead on collating and shaping presentations to clients and colleagues alike and take them on the strategic journey you create. You will be able to share your skills and help grow talent, be that your direct report, or helping build the capabilities of individuals in the wider agency.

Clients included in this patch: NatWest Cushon, David Lloyd, Leigh Day, Skin + Me

Skills and experience

Must Haves

• Extensive experience in writing and delivering media strategies for c-Suite clients. Ability to use data to make compelling business cases for media plans and approaches.
• Proven experience of senior stakeholder management both internally and externally. Ability to foster a collaborative and high-performance culture across departments, external agency partners as well as media owners.
• Wider experience planning and executing media campaigns as part of a media agency Client Services team, from brief and strategic development to deployment and reporting.
• Working knowledge of all media channels, suitable for senior level client discussion, planning and briefing to specialists, to explain how to implement your strategy.
• In depth knowledge of appropriate planning tools – for example. Kantar TGI, YouGov Brand Index, IPA TouchPoints, Nielsen Ad Intel.
• Experience of pitching for and winning new business, and/or retaining incumbent clients through a pitch process is highly desirable.

Key people for your role

• Rik Moore – Managing Partner, Strategy
• Helen Radia – Managing Partner, Transformation
• Charley Day – Head Of Insight

Our Culture

We’re immensely proud of the vibrant culture at The Kite Factory. Our commitment to continuous improvement is reflected in our quarterly pulse surveys, which create a valuable feedback loop, allowing us to evolve and refine our agency's operations. Here, every voice is heard and valued. We've diligently built and embodied our core values: Think Freely, Aim Higher, Stay Smart, Get Involved, and Win Together.

Our people are our greatest asset, and the connections they forge with one another are the foundation of our success. To strengthen these relationships and foster a supportive and inclusive environment, we offer several committees that everyone is encouraged to join, including Social, Diversity & Inclusion, and Environmental Impact. These groups play a crucial role in shaping our culture and ensuring that we not only work together but thrive together.

What’s in it for you?

As well as working with some of the best people in the industry, we offer a competitive salary, a range of benefits, a huge focus on training and development with dedicated training time, partnerships with industry specialists, and the opportunity to progress and develop your career with the support of a fantastic team.

We place a strong focus on training and development at The Kite Factory, as such we ensure all our team have a personalised development plan with clear objectives, which are reviewed and refreshed every 6 months. We provide ongoing on the job training, knowledge share sessions, department hops, external training (IAB, IPA, NABs) and partner training. We are IPA CPD Platinum Accredited, reflecting our unwavering commitment to the development and well-being of our people – only 1% of UK agencies have this.

Inclusivity and belonging

At The Kite Factory, we welcome applications from all walks of life including those who are under-represented in our industry. We’re committed to creating a diverse and inclusive place to work where everyone feels they can belong and celebrate each other's differences. It’s so important to us that all voices are heard and listened to so that we can truly create an inclusive place to work where our teams can thrive.