Senior Data and Insight Manager
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Who we are
We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.
We’re the free-thinking media agency for brands with big plans. We enhance reach, reputation, and revenue by giving every client the best in Heart, Art and Science, which means going the extra mile to understand their world and collaborating to create market-leading strategies, anchored in intelligent data. And because we’re independent, we enjoy the freedom to work with clients we love, in ways that work best for both of us. Because great relationships drive better results.
We’re a team of creative thinkers, professional doers and clever data people, all obsessed with delivering measurable outcomes. With a team of over 90 media specialists and growing, The Kite Factory has seen exponential growth, celebrated award-winning work, and welcomed multiple new clients in recent years, including WhiteClaw, Crisis, Skin+Me, Anthony Nolan and Sekonda. We are also proud to be ranked as one of Campaign’s Best Places to Work, as well as holding IPA Platinum status for our dedication to learning and development.
What we are looking for
The Data and Insight Manager at The Kite Factory will work from within the Data & Analytics team to deliver insight projects for clients and agency products across all functions of the business. The role will report into the Head of Data & Analytics, working closely with the Data and Innovation Director and the Head of Planning. The role will complement the technical skills of the Data and Innovation Director, who will provide training to and mentor this role, with the Head of Planning providing strategic direction for the business requirements for data products and automation. The successful candidate will have experience working in a marketing function at a brand or agency in analytics & data and be confident working in a coding environment.
Your role
There are two key elements to this role and we expect the time to be split approximately 50:50 across the two.
Data & Analytics Consultancy
Supporting delivery of data science consultancy projects to clients as part of the Data & Analytics team:
- Collect, format, organise, and interpret data from a range of different sources
- Quality control incoming data sources
- Deployment of analytical, mathematical and statistical methods (e.g. marketing mix/regression modelling) using Excel, R and other tools as necessary
- Create project reports and presentations, summarising the key findings and actionable insights generated throughout the project lifecycle
Product Development & Implementation
Help to deliver new and innovative products to solve media and business problems using data and analytics:
- Identifying opportunities for data to empower our work and providing the knowledge required to implement solutions for our clients
- Assisting departments to implement automation
- Interview internal teams and clients to understand their needs and translate these into product briefs.
- Manage the lifecycle of Product Development projects: discovery and research, evaluation, implementation, deployment, monitoring and iteration.
- Work side by side with the Data and Innovation Director to build and deliver high-impact data products by developing code and applications.
Example Projects/Products:
- Automating the collection of data through in-house tools, third party platforms and client databases. Grow our datasets and make sure we have the correct data feeds to steer our business actions.
- Design and build statistical models (including marketing mix models) and algorithms to help our clients optimize their marketing channel mix, identify true channel ROI and guide future marketing investments for our clients.
- Analyse vast amounts of data to derive insightful findings with clear visualisations and presentations that will assist the Senior Leadership team in making decisions about business strategy.
- Use machine learning and automation to build data products and services we can bring to market.
- Work alongside the Head of Planning and the marketing team to outline the key client benefits of products to help develop outward facing communications regarding products.
We believe that everyone can learn and build on their skills wherever they are in their careers, and, once in role, we will work with you to help build your skillset and develop your career with us. As part of this, we will help you build out your capabilities. You will quickly feel an integral part of the business, as the role will require you to work collaboratively across both the agency, and with clients to understand their needs.
Skills and experience
The Must Have Technical Skills
- A degree in data science, statistics, or similar.
- Experience (3 years+) in a Data Scientist role or similar.
- Proficiency in R
- Experience implementing code in a commercial environment (ideally marketing)
- Knowledge of machine learning principles and techniques including regression models.
- Media industry experience
- Demonstrated experience of data-centred projects
Key Soft Skills
- Effective communicator with internal/external stakeholders
- Strong project management skills.
- Proactive and problem solving
- Ability to relay insights in layman’s terms to help inform business decisions.
- Adaptable team player with a can-do attitude.
- Ability to work well under pressure & multi-task.
- Interest in technology and application development
Our Culture
We’re immensely proud of the culture at The Kite Factory. We run quarterly pulse surveys to create a feedback loop and constantly evolve the way we run the agency. All voices are heard and listened to, and we’ve worked hard to build and live by our values, which are: Think Freely, Aim Higher, Stay Smart, Get Involved and Win Together
Our biggest asset is our people and the rapport they build with each other. To cement those relationships and create a supportive and inclusive culture we have several committees anyone can join including Social, Diversity & Inclusion and Environmental Impact.
What’s in it for you
As well as working with some of the best people in the industry, we offer a competitive salary, a range of benefits, a huge focus on training and development with dedicated training time, partnerships with industry specialists, and the opportunity to progress and develop your career with the support of a fantastic team.
Inclusivity and belonging
At The Kite Factory, we welcome applications from all walks of life including those who are under-represented in our industry. We’re committed to creating a diverse and inclusive place to work where everyone feels they can belong and celebrate each other's differences. It’s so important to us that all voices are heard and listened to so that we can truly create an inclusive place to work where our teams can thrive.
- Department
- Data & Analytics
- Locations
- London
- Remote status
- Hybrid Remote
- Yearly salary
- £45,000 - £50,000
About The Kite Factory
We believe in a world where advertisers don’t have to compromise. Where every client can work with an agency partner that creates brilliant media ideas delivered by a team that goes above and beyond, with the means to measure them effectively. We do this through art, heart and science.
Senior Data and Insight Manager
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